For business owner Evgeni, studying fashion has always been about growth - creatively, professionally, and personally. Originally from Bulgaria, Evgeni lived in London for 15 years before moving to China. After working in fashion for over a decade, he was ready to take his next step - and only one university came to mind: the University of the Arts London (UAL).
We spoke with Evgeni about how an online MA Fashion Marketing course helped him expand his skills, grow his business, and inspire others around the world.
I’ve been in the fashion industry for more than 10 years, and I reached a point where I felt I was missing something. The industry is constantly changing, it’s fast, challenging, and always evolving.
I’m based in China, and I wanted to achieve my next goal without sacrificing what I already built. That’s why the online community was so appealing. It’s the same course, the same subjects, and the same high-quality teaching, just delivered flexibly. I was really happy to meet people from around the globe.
The course has given me a really nice package of skills which has helped me boost my career and get more opportunities. It's helped me become more aware of the market. Now I can apply marketing principles directly to my own fashion designs - and that has helped me sell more of my designs.
I now have the 3 main pillars of fashion: design and development, technical skills [the patterns and the construction], and now I have the marketing and strategy.
Yes, I’m currently teaching fashion design - this has been a personal goal for me: to educate the next generation of fashion designers and to teach sustainability across the world.
I’m now considering researching for a PhD. My tutors at UAL were such an inspiration to me, now I want to be that same inspiration for my students.
Trust the process. Don’t be afraid to experiment and challenge yourself.
If you're looking to develop your fashion marketing or business expertise further, UAL Online offers 2 online postgraduate courses designed to help you take the next step in your career.
Meet your course leader for UAL Online's Fashion Business and Fashion Marketing Master's, Kirsty Nevett. We spoke to Kirsty about her background in fashion and her role as course leader for the online Master's.
Explore top fashion business careers and discover emerging trends and opportunities in the industry. Learn how strong business and fashion knowledge, combined with essential marketing skills and business skills, can lead to success in this fast-paced field.
Compare UAL Online's Fashion Marketing and Fashion Business Master's degrees. Discover key differences and which path suits your career goals.
Learn why UAL Online is a fantastic choice to study an MA online. Our online postgraduate courses are taught 100% remotely, with outstanding support for students.